Since my first commercials, I keep asking myself: “What is this for..? What’s the point..?” With each new project, I have been researching and formulating the answer. First, I was doing it on my own, and then I began attracting more and more people to this work. We showed so many commercials and told so many stories that now I can conclude with certainty that the only way to do it right is make it interesting! Then the viewer’s attention starts solving client’s tasks, and the guys within the team get a clear objective that includes every process, even if there’s a whole country lying between an animator and an illustrator. Tell stories and make them interesting – this is what we do here:)
